Papa East was created by Joys Cheung a creative student studying in London.  It all started off as a small boutique stall in Brick Lane market selling unique and affordable jewelry and accessories In Trendy East London.

The little stall was getting more popular by the week and soon Papa East moved into its own little studio space (Joys apartment!!) and its own shop URL.

After Joys graduated from jewelry design in early 2012, Papa East moved to a bigger office with a dedicated creative team in Hong Kong Island.


Papa East is a global online destination stocking the latest fashion trends and jewelry from all over the world.  From super cute minimal rings to bold statement necklaces pieces, Papa East has that special something to suit your outfit of the day.